Singer and social activist John Legend has launched into a partnership with CBD firm PLUS Products.
As an investor, the award-winning singer-songwriter winner will be the face of the company’s new line of products.
He said: “I have been a believer in the benefits of CBD for some time.
“I was drawn to the PLUS team because they’re an innovative, family-run company, and they use science to deliver a consistent, high-quality product.
“I appreciate that they’re committed to setting a high standard within an industry that has to date been fairly unregulated.”
PLUS is also partnering with global sleep and bed company Casperto introduce its melatonin and CBD-infused SLEEP product
Jake Heimark, Plus Product CEO and co-founder, added: “Giving the world a simple way to achieve balance has always been our mission, and the Plus CBD line allows us to expand from California to nearly all 50 states overnight.
“We are thrilled that John Legend and Casper have partnered with our team to support this exciting new initiative.”
PLUS Products is a an edibles company and is headquartered in San Mateo, California, with 80 employees.
A number of celebrities have entered into partnerships with the cannabis industry in 2019.
Jay-Z recently announced he is joining California company Caliva as chief brand strategist.
And this month The Alkaline Water Company announced it is acquiring LA company AQUAhydrate.
AQUAhydrate’s investors and board members include Mark Wahlberg, Sean ‘Diddy’ Combs, and celebrity fitness trainer Jillian Michaels. The two companies say they will work together to develop a line of CBD products.